In 1943, a young Bracero named Mauro Robles got his first taste of the American Dream. Fueled by an entrepreneurial spirit and a vision to bring his culture to the USA, he ventured into tortilla manufacturing. By May 4th, 1958, he realized his vision and established La Reina, a family-owned and operated business.

In 1978, La Reina expanded into tortilla chips and taco shells with the acquisition of Anitas Mexican Foods. In 2013, Anita's moved into our new state of the art facility in San Bernardino, California. Since that time we have become recognized for the production of snack foods on the west coast.

We received the state's U.S. Small Business Persons of 2014 Award for growing company revenues more than 100% over the past three years. We then went on to win first runner-up for the national U.S. Small Business Persons of 2014 award!

Our plant has grown to employ hundreds of exceptional workers and features various manufacturing lines that produce a wide range of fried tortilla chips, pellet snacks, and taco shells with a profound dedication to “Better For You” snacks.

We take pride in being a family-owned and operated business, where a commitment to excellence has been passed down through three generations. As a minority-owned establishment, our dedication to diversity and inclusion is ingrained in our values.

-The Robles Family

Our Mission & Values

What We Believe

Mission Statement

To be a recognized leader in every segment we serve through our quality service, innovation, and integrity with a commitment to sustainability through our communities.

Vision Statement

We aspire to honor the hard work and integrity of our parents and to provide a thriving business for the future of our families and employees. We strive to achieve and maintain community, education, accountability, and family harmony through prayerful and purposeful action. We wish to be an asset to our community through involvement and heartfelt philanthropy.

Life Values

• Family
• Love
• Health
• Wisdom
• Happiness
• Spirituality

Operational Values

• Knowledge
• Creativity
• Courage
• Honesty
• Accountability
• Competency